Making A Difference – Locally Donates £10,000 to Pakistan Flood Appeal

12/08/2010

The Making A Difference – Locally (MADL) charity has donated £10,000 to the Pakistan Flood Appeal to help the country’s relief efforts following the devastating monsoon floods which have struck the country.

Appeals have been made by UN Secretary General Ban Ki-moon who issued a plea for donors to support Pakistan at this difficult time. UN officials and the Pakistani government have also appealed for more assistance as the monsoon rains continue to fall.

MADL Board committee member John Schofield commented: “The £10,000 which MADL has donated will hopefully be of great use to the people of Pakistan at this time. The loss of life and damage to buildings and infrastructure has been catastrophic and while nothing can fully repair the damage caused to people’s lives, we hope that our support and the support of the international community, can help the country emerge from this terrible ordeal. Our deepest condolences go to those who have lost family, friends and loved ones in the floods.”

The MADL charity was formed in May 2008 with the intention of assisting more than 2000 independent retailers throughout the UK with raising money for their local communities, although a percentage of all money raised is set aside to assist other more timely causes. The charity was created by Nisa-Today’s and Costcutter Supermarkets and the stores participating in the scheme are all members of Nisa-Today’s or independent retailers who are part of the Costcutter Supermarkets Group.

The charity works by a specified amount of the cost of certain products promoted instore being allocated to the retailer’s MADL charity fund. For instance, this month for every Clover 100% Extra Free 500g pack sold, 3p of the sale will go into the retailer’s MADL fund to be donated to their chosen charity

Registered Charity No 1123800
Company Registered in England No 6502266