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The future’s bright for MADL

Published on 07 May 2014

The future is looking bright for Nisa’s charity Making A Difference Locally, with the company investing in more support and a brand refresh, in order to give members more opportunities to make a difference in the communities they serve.

It’s amazing to think that Nisa’s charity Making A Difference Locally (MADL) has raised £5 million helping 3,000 charities since it was launched in 2008 and if that isn’t enough, the charity has now undergone a brand refresh with a contemporary logo and a user friendly website.

The new “simple” MADL has been made easier for members to take advantage of with a new online management system designed to make the whole process stress-free.

Jennifer Holmes, Nisa head of brand & special projects, said: “We are proud to introduce our consumer-focused and eye-catching new look. We will be communicating the benefits of the charity in a new and fresh way and the rebranding is designed to reflect this.

“We have refreshed our website, POS suite and consumer marketing to echo our new look and feel to effectively communicate the many benefits of the charity.”

On top of all this, through the sale of specific products in store, hopefully more MADL funds will be raised thanks to our recent Heritage own label investment.

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